The Sanrio Characters Seven Lucky Gods series includes `Benzaiten Hello Kitty, who is said to have the virtues of wisdom, treasure, charm, and marriage', `My Melody, Bishamonten, who is worshiped as the god of mercy and good luck.' , `Daikokuten Kuromi, who is worshiped as the god of treasure and good fortune,'Ebisuten Hangyodon, who is also worshiped as the god of fishing, especially the god of prosperous business'. , `Hotei-son Pompompurin, who is worshiped as the god of good fortune, marital harmony, and fertility.' `Jurojin Pochacco, who is worshiped as the god of long life, wealth, and longevity',`Fukurokuju Cinnamoroll, who is worshiped as the god of good fortune and lucky fortune, rides on a treasure ship with a sail that says `Treasure', carrying sacks of rice and loaded with treasures which believe to bring good fortune. This auspicious design is perfect for the upcoming New Year.

A total of 13 items has been released, including shot glasses, rubber magnets, acrylic key chains, and 3-piece mini towel sets.